Vogue Paris turned it up a notch with their September 2012 fashion issue. Not only did the glossy covers get a minor face life, but it released three strikingly similar versions of the issue. Lara Stone, Daria Werbowy, and Kate Moss all grace the front page of the September issue - but not together.
How's that for eye-catching? I love that you have to do a double take to even notice the difference. All three girls are wearing the same sheer Dolce & Gabbana dress with matching red lips (albeit different shades).
Such a genius idea.